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what is Aachho?

Aachho is India's leading online ethnicwear fashion house, living up to the meaning of its Rajasthani name, 'Too Good' through its curated collections. Founded in 2018, Aachho has earned a distinguished name in the industry to become one of the most trusted ethnic fashion brands in the country. Inspired by indigenous fashion traditions, traditional techniques and cultural heritage, every design at Aachho strikes a perfect equilibrium between ethnic sensibilities and contemporary aesthetics. The founders, Rimjhim Hada and Anurag Singh Khangarot, have turned it into a brand that is worn by celebrities like Soha Ali Khan and Esha Deol. They offer a range of ethnic wear for women and girls

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