Frequently asked questions

Affiliate marketing is a performance-based model in which companies pay affiliates for bringing up sales, leads or clicks to their business. Brands only pay when a result is verified, making it an efficient and scalable customer acquisition channel for online brands.

You may either go for an affiliate network-based program or run it through-house with tracking software. Networks are fully automated in terms of affiliate payouts and conversion tracking but on an in-house level you maybe doing all the reporting and payment management yourself.

Commissions reward affiliates using Pay-Per-Sale, Pay-Per-Lead, or Pay-Per-Click models. Rates usually range between 2% and 50% depending on profit margins and industry standards, with payouts issued once a conversion is confirmed.

Cookie duration is the set timeframe between an affiliate link click and a purchase. If a customer buys within this period—typically 30 to 90 days—the affiliate earns a commission for referring that buyer.

Yes. OctaAds Media launches new affiliate programs from scratch and revitalizes underperforming ones. We recruit high-quality publishers, improve campaign incentives, and handle ongoing management to maximize your overall program performance and return on ad spend.

Growth varies, but many brands see up to a 10% increase in sales within the first month. Over six months, well-managed affiliate programs can generate over 40% of a company’s gross online sales revenue.

Your brand gets promoted by a diverse range of partners, including search engine marketers, niche bloggers, review websites, and coupon deals platforms. Together, they build strong search visibility and drive targeted organic traffic.

Starting an affiliate program (in-house or on a network) is generally reasonable. Options start from a few hundred US dollars.

In-house management eliminates platform network fees but demands more time for partner recruitment. Affiliate networks cost extra fees but provide instant exposure to thousands of pre-vetted affiliates and built-in tracking tools.