Emails people actually open, read and act on
Email marketing means sending commercial messages to a group of people to promote a business, product or service — and to build real relationships with customers and prospects along the way.
From newsletters to promotional sends, event invitations and surveys, every successful campaign comes down to the same thing: personalized, relevant, genuinely valuable content for the person reading it.
Full-service email, handled end to end
From strategy to send, every campaign is managed under one roof.
Retargeting
Re-engage visitors who showed interest but didn’t convert, bringing them back to finish what they started.
Personalization
Emails that resonate with each customer, increasing loyalty, purchase value and brand advocacy.
Email Design
Bespoke templates that encapsulate your brand identity and make every campaign light up the inbox.
Content
Subject lines and body copy that convert, written to help your business stand out in a crowded inbox.
Segmentation
Lists split by behavior and interest, so every send reaches the people most likely to act on it.
Automation
Built on Klaviyo to combine eye-catching design, sophisticated personalization and smart automation.
How we run your email marketing
Fully Managed by OctaAds Media
We’ll handle your email marketing on your behalf. To encourage customers to visit your website and buy your goods and services, we manage your campaigns end to end and make sure your email content is excellent.
Personalization
Personalized emails help you resonate with your customers, increasing loyalty, purchase value and brand advocacy.
Email Design
Our design team creates bespoke templates for your emails, encapsulating your brand identity and ensuring your campaigns light up your customers’ inboxes.
Content
Our content team crafts subject lines and body copy that convert, helping your business stand out from the competition — open rates included.
Is email marketing right for you?
Email marketing matters to every organization, especially eCommerce brands. If you already have a lot of client data, you’re in a great position to start planning your email strategy — and email can be a terrific addition to your toolkit alongside an omni-channel digital strategy.
Prospects and customers are more likely to see an email than a social media ad. When you post on social, there’s no guarantee everyone you want to reach actually will. An email, by contrast, sits in a recipient’s inbox until it’s viewed or removed.
Email marketing, answered
What is email marketing?
In a nutshell, email marketing is the use of email to promote your products or services. It’s an excellent tool for cultivating relationships with future customers or clients, keeping them updated, and adapting your messages to your audience. We use Klaviyo to combine eye-catching design, sophisticated personalization and intelligent automation to help generate traffic and income.
What are the 4 types of email marketing?
- Email newsletters — one of the most common and popular email campaigns.
- Transactional emails.
- Promotional emails.
- Retention emails.
What are the 5 steps of email marketing?
- Understand and segment your audience.
- Establish your goals.
- Create sign-up forms and capture the right level of data.
- Consider the frequency of your campaigns.
- Select the best time to schedule your emails.
What are the benefits to my business?
Email marketing lets you target specific categories of clients, or even individuals, making your campaigns more relevant and increasing the odds of opens, clicks and conversions. Personalization helps build and nurture customer relationships, which can drive higher sales and loyalty — and email is one of the most efficient marketing mediums, with conversion rates at least three times that of social media.