Introduction

Affiliate marketing has become an extremely popular way for publishers, bloggers, and influencers to monetize their content and earn commissions promoting other companies’ products and services. However, in order to maximize affiliate revenue, it’s essential to have Affiliate tracking software that provides analytics and insights on your program’s performance.

Tracking software enables affiliate marketers to see important metrics like clicks, conversions, sales volumes, commission rates, return on investment, and much more for their affiliate links and campaigns. This data is invaluable for identifying which affiliates and offers are generating the highest returns so you can optimize your program accordingly. Tracking software also provides attribution reporting to properly credit each affiliate for the sales they drive.

When evaluating affiliate tracking solutions, some of the key features to look for include:

• Easy link and campaign tracking across multiple channels
• Automated payouts and payment processing
• Fraud protection and tracking link encryption
• API integration and custom reporting
• Attractive affiliate dashboard and intuitive UI
• Robust analytics and performance metrics
• Detailed attribution and conversion tracking
• Flexible custom tracking parameters

In this guide, we’ll highlight the top 25 free and affordable affiliate tracking software tools worth using in 2024 based on their features, capabilities, and overall value. Whether you’re a blogger looking to track Amazon affiliate earnings or an enterprise managing a large affiliate program, there’s a tracking solution on this list that can help maximize your revenue.

1. Post Affiliate Pro

Post Affiliate Pro is an all-in-one affiliate marketing tracking software and network. It provides advanced tracking and analytics for managing your affiliate program.

Overview and Features

• Robust affiliate tracking with fraud protection
• Affiliate network to recruit, approve and manage affiliates
• Detailed analytics and reports on performance
• Automated payouts to affiliates
• Customizable links, landing pages and creatives
• API access and integrations

Pricing

Post Affiliate Pro is available in 4 pricing plans:

• Startup: $97/month
• Business: $195/month
• Professional: $495/month
• Enterprise: Custom quote

The higher plans include more affiliates, custom integrations, and premium support.

Pros and Cons

Pros

• Very robust affiliate management platform
• Wide range of tracking options
• Automates payouts and reporting
• Established network to recruit affiliates

Cons

• Can be complex for simple affiliate programs
• Must host landing pages on their servers
• Higher plans are expensive compared to competitors

So in summary, Post Affiliate Pro is ideal for larger affiliate programs wanting advanced tracking and automation. The network access helps drive more affiliates and sales. But it may be overkill for simple affiliate needs.

ClickMeter

ClickMeter is a robust affiliate tracking and management platform suitable for businesses of all sizes.

Overview and Features

ClickMeter offers a full suite of tracking capabilities to monitor clicks, leads, sales, commissions, and more. Key features include:

• Real-time analytics and reporting
• Fraud protection and blacklist monitoring
• Automated payouts and invoices
• Customizable links, pixels, and APIs
• Affiliate program management and recruiting tools
• Support for multiple attribution models
• Integrations with leading platforms and payment gateways

Pricing

ClickMeter has several pricing tiers:

• Free – Track up to 1,000 clicks per month
• Starter – $29/month for 50,000 clicks
• Professional – $99/month for 500,000 clicks
• Business – $199/month for 1.5 million clicks
• Enterprise – Custom pricing

Volume discounts are available. All paid plans include a 14-day free trial.

Pros and Cons

Pros

• Comprehensive platform with robust tracking capabilities
• Scales for businesses of any size
• Generous free plan to get started
• Excellent affiliate management and recruiting features

Cons

• Can be complex for first-time affiliate marketers
• Premium plans are relatively expensive
• Limited customization options on lower tiers

ClickMeter strikes a balance between being accessible for new users while packing enterprise-grade power. It’s a leading choice for serious affiliate marketing tracking and optimization.

#3: HasOffers

HasOffers is a robust affiliate marketing software that provides tracking, attribution, analytics, and payout management.

Overview and Features

HasOffers provides the ability to create and manage affiliate programs, recruit affiliates, create links and offers, and track conversions. It has features for managing multiple campaigns, custom landing pages, A/B testing, multi-channel tracking, fraud protection, and more.

Some key features include:

• Campaign management – Create, launch, and manage affiliate campaigns and offers.
• Affiliate recruitment – Tools to find, approve, and communicate with affiliates.
• Tracking and attribution – Track clicks, impressions, conversions, sales etc. Integrates with many ad networks.
• Analytics and reporting – In-depth analytics on campaigns, creatives, affiliates, and more. Export reports.
• Fraud protection – Detect and block fraudulent affiliates and traffic.
• Custom landing pages – Create optimized landing pages and run A/B tests.
• API access – Integrate affiliate tracking with other platforms.

Pricing

HasOffers has several pricing tiers:

• Startup – Free for up to 10 affiliates and 10000 conversions per month.
• Emerging – $499/mo for up to 25 affiliates and 50000 conversions per month.
• Professional – $999/mo for up to 50 affiliates and 100000 conversions per month.
• Enterprise – Custom pricing for large scale affiliate programs.

Pros and Cons

Pros

• Comprehensive set of tracking and analytics features.
• Many integration options with ad networks and other platforms.
• Customizable and scalable for programs of any size.
• Good fraud protection tools.
• Large affiliate network to tap into.

Cons

• Can be complex for smaller affiliate programs.
• Some limitations at lower pricing tiers.
• Integrations and setup may require developer help.
• May need additional platforms for landing page building.

HasOffers provides powerful tracking and attribution capabilities for large affiliate programs ready to scale. The flexibility and integrations make it a top choice among experienced affiliate marketers.

4. AffiliateWP

AffiliateWP is a popular WordPress plugin that helps businesses manage their affiliate marketing programs. Here’s an overview of its features, pricing, pros and cons:

Overview and Features

• Designed specifically for WordPress sites
• Allows you to add an affiliate program to your site
• Affiliate management dashboard to approve/reject affiliates
• Track visits, referrals, conversions
• Coupon creation
• Payout management
• Supports multiple affiliate types (pay per sale, pay per lead etc)
• Customizable commissions
• Affiliate registration forms
• Detailed reporting

Pricing

AffiliateWP offers several pricing options:

• Basic: Free, limited to 25 affiliates
• Pro: $99/year for unlimited affiliates
• Ultimate: $199/year with advanced features

Pros

• Easy to set up and use
• Lots of customization options
• Active development and updates
• Good documentation and support options

Cons

• Can be resource intensive for very large programs
• Some advanced features only in higher tiers
• Not ideal for niche cases outside standard affiliate models

#5: Affise

Affise is a powerful affiliate tracking and marketing tool that provides performance-driven affiliate management. Some key features include:

Overview and Features

• Multiple tracking methods including postback, JS, pixel, deeplink
• Real-time stats and analytics
• Automated rules and workflow builder
• Robust anti-fraud tools
• Customizable affiliate program creation
• Device fingerprinting to track users across devices
• Customizable promo tools and creatives
• API integrations
• Referral program management

Pricing

Affise offers various pricing tiers:

• Starter: Free for up to 10 active partners
• Basic: $145/month for up to 50 partners
• Pro: $290/month for up to 250 partners
• Enterprise: Custom pricing

Pros

• Powerful tracking and analytics
• Automation rules save time
• Customizable platform and creatives
• Scales for enterprise programs
• Dedicated account manager

Cons

• Can be complicated for beginners
• Must contact sales for pricing details
• Additional fees for some features
• Lacks recurring commission capabilities

6. Refersion

Refersion is a full-featured affiliate marketing software that helps track, automate and optimize affiliate campaigns.

Overview and Features

Refersion provides a wide range of capabilities to manage affiliates including:

• Campaign tracking – track clicks, conversions, revenue etc for each affiliate
• Automated affiliate payments – set rules to pay affiliates automatically based on conversions
• Fraud protection – identify fraudulent clicks and conversions
• Pixel tracking – install tracking pixels to measure actions on other sites
• URL coupons – create specific coupon codes and track their performance
• Customizable dashboards – view key metrics and customize dashboard widgets
• Real-time reporting – get up-to-the-minute campaign performance data
• Affiliate management – recruit, communicate with and manage affiliates
• Promotion tools – create banners, text links and other promo material for affiliates

Pricing

Refersion has 4 pricing tiers:

• Free – up to 1,000 visits/month
• Starter – $49/month for up to 10,000 visits/month
• Professional – $99/month for up to 100,000 visits/month
• Enterprise – custom pricing

The pricing is based on the number of visits to your affiliate links per month. More features are unlocked at higher tiers like multi-user accounts, priority support and custom integrations.

Pros and Cons

Pros

• Full-featured affiliate platform
• Automation for affiliate payments
• Fraud protection
• Pixel tracking for external actions
• Customizable dashboards
• Real-time campaign reporting

Cons

• Can get expensive at higher tiers
• Steep learning curve for some advanced features
• Additional fees for some integrations

Refersion provides powerful affiliate campaign tracking and management capabilities in an intuitive interface. The free tier lets you get started easily.

7. LeadDyno

LeadDyno is a cloud-based affiliate marketing software that provides affiliate link tracking, affiliate recruitment tools, and affiliate management for both merchants and affiliates.

Overview and Features

• Provides affiliate link tracking to track clicks, leads, sales, commissions etc. Integrates with payment processors.
• Offers customizable affiliate links, coupons and banners.
• Includes an affiliate portal for managing affiliates and tracking their performance. Merchants can approve affiliates and set commission rates.
• Affiliate portal for affiliates to access real-time reporting, register leads, and manage promotions.
• Lead capture system to generate affiliate leads and sales.
• Affiliate recruitment tools to find, recruit and manage affiliates.
• Fraud protection and tracking ensures valid clicks and sales.
• Real-time customized reporting for both merchants and affiliates.
• Supports paying affiliates via PayPal and check.

Pricing

LeadDyno has 4 pricing plans:

• Starter: Free for up to 25 affiliates.
• Basic: $49/month for up to 100 affiliates.
• Pro: $199/month for up to 1,000 affiliates.
• Enterprise: Custom pricing for over 1,000 affiliates.

Pros

• Easy to use interface and setup.
• Provides tools for both merchants and affiliates.
• Affordable pricing plans.
• Lead capture and fraud protection features.
• Real-time customizable reporting.

Cons

• Limited support for some advanced affiliate management features compared to other software.
• Can be difficult to scale to very large affiliate programs.
• Integration with only some payment processors.

8. OmniStat

OmniStat is an intuitive affiliate marketing tracking software that provides affiliate networks, advertisers, and publishers with detailed analytics and fraud protection.

Overview and Features

OmniStat comes with a robust feature set, including:

• Multi-channel tracking across affiliate, email, social, display, and more
• Real-time statistics and reporting
• Automated payouts for affiliates
• Flexible commission models and rules
• Referral links and promo code tracking
• Fraud detection and protection
• Robust API capabilities
• White label reporting

It tracks clicks, leads, sales, registrations, app installs, and more with just a single tracking pixel. The platform provides a unified dashboard to monitor campaigns and offers easy segmentation of affiliates and traffic sources.

Pricing

OmniStat is affordably priced for small businesses. It starts at $99 per month for up to 10,000 events tracked. Volume-based pricing goes up to enterprise-level plans.

It does not charge additional fees for adding more users, accounts, or sub-affiliates.

Pros and Cons

Pros:

• Easy to set up and use
• Comprehensive analytics and tracking
• Multiple integrations with affiliate platforms
• Scales for enterprise-level traffic
• Dedicated account manager

Cons:

• Can be pricey for larger volumes
• Limited customization compared to open-source software
• Lacks browser extension for affiliates

Overall, OmniStat strikes a balance between powerful analytics and an intuitive interface. For medium to large affiliate programs, it provides robust tracking with fraud protection.

9. Trackier

Achieve Marketing Success with Scalable Attribution Tracking Solutions.
Optimise Your Marketing Performance Skillfully With Real-Time Partner Analytics Data.

Trackier, formerly vNative, is a cloud-based performance marketing solution designed to help agencies and marketers manage campaign segments, track affiliate sales, and optimize customer conversions. Key features include white-labeling, click tracking, fraud detection, geotargeting, real-time data, and reporting.

From the Trackier dashboard, enterprises can monitor visitor activity, such as clicks and conversions, in real time. Users can create custom reports that can be saved as templates and shared with other members of the team. The solution includes a white-label tool that enables businesses to create branded publications and advertisements and improve tracking security.

With Trackier, businesses can create automatic alerts about critical status updates and send them to individual publisher segments. Users can set up revenue caps for clicks and conversions according to budget and number of conversions. Trackier also allows enterprises to track goals, establish access controls, and create targeting rules based on geolocation or ISP.

Overview and Features

• Multi Level Marketing (MLM)
• Commission Management
• Banner Management
• Advertising Management
• Combine your mobile and web attribution in one Dashboard.

It tracks clicks, leads, sales, registrations, app installs, and more with just a single tracking pixel. The platform provides a unified dashboard to monitor campaigns and offers easy segmentation of affiliates and traffic sources.

Pricing

Trackier offers a 30-day free trial for all premium plans, after which subscriptions are available on a monthly basis. Pricing for premium plans with unlimited users and campaigns begins at $299 per month for the “Pro” plan, which includes 10,000 conversions and $499 per month for the “Agency” plan, which includes 40,000 conversions. For companies that require unlimited conversions, custom pricing plans are available with the “Enterprise” package.

Pros and Cons

Pros:

• My entire Experience with Vnative has been amazing super and intuitive and easy to use.
• They have the best support to help you with daily operations. Also, they are always open to customize or implement new features to fit your business and improve their platform.
• The features is very good and everything is very easy to use like campaign editing, reporting, billing etc. All have particular section.
• Customization Options: Users can customize tracking parameters, reports, and dashboards to suit their specific needs and preferences, providing flexibility and control over their campaigns.
• Multi-Channel Attribution: Trackier supports multi-channel attribution, enabling users to analyze the effectiveness of different marketing channels and optimize their strategies accordingly.
• User-Friendly Interface: The platform features an intuitive interface that is easy to navigate, making it accessible for both novice and experienced users.
• Comprehensive Reporting: Trackier provides detailed reports and analytics, allowing users to gain insights into campaign performance, audience behavior, and ROI.

Cons:

• Learning Curve: Some users may find Trackier’s extensive features and customization options overwhelming initially, requiring time to fully understand and utilize the platform effectively.
• Pricing: While Trackier offers various pricing plans, some users may find the cost prohibitive, especially for smaller businesses or those with limited budgets.
• Customer Support: Although Trackier offers customer support, some users have reported experiencing delays or challenges in receiving timely assistance when encountering issues or needing technical support.
• Integration Limitations: While Trackier integrates with many popular platforms and tools, some users may find that it lacks integration options with certain third-party services or platforms they rely on for their marketing efforts.
• Data Security Concerns: As with any tracking platform, users may have concerns about data privacy and security, particularly when dealing with sensitive customer information and compliance with data protection regulations.

Conclusion

This post has covered 25 software options for tracking affiliate links and sales, focusing on tools that are free or affordable for small businesses and solopreneurs.

We’ve highlighted some top picks like Post Affiliate Pro, ClickMeter, HasOffers, and AffiliateWP that offer robust tracking capabilities and integrations at reasonable price points. These solutions make it easy to monitor and optimize your affiliate campaigns.

When evaluating affiliate tracking software, some key factors to consider are:

• Tracking accuracy – The software should reliably track clicks, conversions, impressions and other metrics you need to analyze affiliate program performance.
• Integration capabilities -Being able to integrate affiliate tracking with your website, payment systems, CRMs and other marketing software is important for getting a unified view.
• Reporting and analytics – Robust reporting and data analytics help glean actionable insights from your affiliate efforts. Dashboards, custom reports and data exports are useful.
• Cost – Pricing models include free, freemium, pay as you go, flat monthly fee, transactional percentage. Assess costs against your budget and needs.
• Ease of use – The software should be intuitive and easy to implement with your affiliate links and website. Prioritize user-friendly platforms.

Tracking affiliate marketing performance is critical for maximizing revenues, identifying top-converting partnerships and assessing program ROI. The software solutions covered in this post take the guesswork out of managing affiliates and promotions. Evaluate options to determine the best fit for your business needs and budget.

With the right platform providing visibility into your affiliate links and referrals, you can confidently scale your earnings through partnerships.